A (simplified) practical application of APT

A Jack and Jill Story

Background
Jill and John worked in a restaurant that was suffering a decline in customers. Jill was the chef, John the Maitre-de.

Over the past few months they had made many business improvement suggestions to the owner. But all had fallen on deaf ears.

When the owner announced he was considering selling, Jill and John said they could be interested if the price and some other details were acceptable.

In the space of a few weeks a deal was struck. Five weeks from now, Jill and John will be the new owners. They felt that this could be a great opportunity to `put their ideas into action'.

After the initial euphoria, they both started to come to terms with the implications of their decision.
Jill's savings and a mortgage on John's house would finance the deal and provide some working capital.
But understanding and managing the business side of the restaurant was now their big concern.

Although John had put forward some `promotion ideas', he did not know that much about marketing. Jill's concern was the financial side.

To get some help, they both went to see Gordon Reece, an accountant and business consultant who had been recommended to them.